Privacy Policy

MMY Elite Funds (a trade name of Meridian Capital Advisors LLP, hereinafter “we”, “us”, or “our”) is committed to protecting the privacy of applicants and borrowers who use our website, mobile applications, and lending services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, in accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023, and the Reserve Bank of India's Master Direction on Digital Lending.

1. Information we collect

To evaluate loan applications and provide our services, we collect the following categories of information directly from you and, with your consent, from authorised third-party sources:

• Identity information: full legal name, date of birth, gender, Aadhaar number (masked storage), Permanent Account Number (PAN), photograph, and government-issued identity documents.
• Contact information: mobile number, email address, residential address, and emergency contact details.
• Financial information: bank account number, IFSC, UPI VPA, salary and employment details, monthly income, and credit bureau reports (CIBIL / TransUnion).
• Device and usage information: IP address, browser type, device identifiers, referral URLs, timestamps, and interaction logs — used strictly for fraud prevention and audit compliance.
• Payment information: transaction IDs, payment method, amount, status, and settlement details processed through Cashfree Payments and other regulated payment providers.

2. How we use your information

• To verify your identity and assess creditworthiness before extending a loan.
• To disburse approved loan amounts to your bank account and collect Equated Monthly Instalments (EMIs).
• To communicate with you about your application, loan account, repayment schedule, or account security via SMS, email, and phone.
• To comply with our regulatory reporting obligations to the Reserve Bank of India (RBI), Credit Information Companies, and the Income Tax Department.
• To detect and prevent identity fraud, money-laundering, and unauthorised account use.
• To improve our services, personalise offers, and conduct analytics — always on aggregated, non-identifying data unless you have expressly opted in.

3. Sharing your information

We do not sell your personal data to third parties. We share your information only with:

• Credit bureaus (TransUnion CIBIL, Equifax, Experian, CRIF) — for credit assessment and mandatory monthly reporting of your repayment behaviour.
• Regulated payment providers (Cashfree Payments, Razorpay, etc.) — for disbursal and EMI collection.
• KYC verification partners (Cashfree Verification Suite, DigiLocker, UIDAI-authorised KUAs) — to verify PAN, Aadhaar, and bank account details.
• Regulatory authorities — RBI, Income Tax, Enforcement Directorate, courts, or law-enforcement agencies when required by law.
• Recovery agents — only if repayment default persists beyond 90 days, and only agents empanelled under our Fair Practices Code.

4. Data retention

We retain your personal information for as long as your loan is active plus a minimum of eight (8) years thereafter, to comply with RBI record-keeping requirements and the Prevention of Money Laundering Act, 2002. After this period, personal identifiers are irreversibly anonymised.

5. Data security

Sensitive data is encrypted in transit (TLS 1.2+) and at rest (AES-256). Our servers are hosted in India, in ISO 27001 certified data centres, with role-based access controls, MFA on all administrative accounts, and quarterly VAPT audits. We never store your card CVV or full card number — Cashfree PCI-DSS compliant vaults handle that.

6. Your rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Access a copy of your personal data we hold.
• Request correction of inaccurate data.
• Withdraw consent for non-mandatory processing (note: withdrawing consent may make continued service impossible).
• Nominate a person to exercise these rights in the event of your death or incapacity.
• File a grievance with our Data Protection Officer (see Contact Us).

7. Cookies and tracking

Our website uses essential cookies to maintain your login session and remember your loan application progress. We use analytics cookies (Google Analytics 4) to understand aggregate site usage. You may disable cookies via your browser settings; core lending features will continue to work.

8. Third-party links

Our site may link to third-party websites (Cashfree checkout, DigiLocker, etc.). We are not responsible for the privacy practices of those sites and encourage you to read their policies separately.

9. Changes to this policy

We may update this policy from time to time to reflect regulatory changes or new services. Material changes will be notified to you via email or SMS at least 30 days before they take effect. Continued use of our services after that date constitutes acceptance.

10. Contact us